Speaking Appearances

I’m a theater kid at heart, and I caught the public speaking bug at a very young age. I enjoy speaking to and training audiences of all sizes around the world. Below are some upcoming and previous examples of my public speaking appearances, some with links to decks and/or video of my talks. If you’re interested in booking me for an upcoming conference, panel, or training event, I’d love to chat with you!

upcoming appearances

past appearances

IN/CREDIBLE: AI AND OUR APPETITE FOR TRUTH

Digital Olympus Event, September 2025: SEOs and content strategists are facing an existential crisis as a result of where AI is today. As the default online experiences change, our internet and our livelihoods are at stake. Download the slides here

FILL THE FUNNEL WITH JOBS TO BE DONE CONTENT

SEO Mastery Summit, March 2025: The “Jobs to Be Done” content framework allows you to connect with your users in more meaningful and conversion-focused ways. Learn the four-step process to build your content engine. Download the slides here

WHY YOUR CUSTOMER TEAM IS YOUR GREATEST SEO ALLY

Keynote, State of Search, October 2024: Customer teams have unparalleled access to the information we need to understand our users. Creating symbiotic relationships with these teams makes everyone’s lives easier. Watch the talk here

HOW TO CREATE OUTCOME-DRIVEN SEO STRATEGIES

Pubcon, October 2024: An outcome-driven strategy takes into account specific organizational needs, identifies initiatives that will serve those needs, and deprioritizes everything else. Download the slides here

IN/CREDIBLE: AI & OUR APPETITE FOR TRUTH

Women in Tech SEO Fest, September 2024: AI decreases not just our recognition of but our desire for objectivity on the internet. SEOs must understand the dangers of generative AI and use these tools responsibly. Watch the talk here

WHY YOUR CUSTOMER TEAM IS YOUR GREATEST SEO ALLY

MnSearch Summit, June 2024: Customer teams have unparalleled access to the information we need to understand our users. Creating symbiotic relationships with these teams makes everyone’s lives easier. Download the slides here

STREAMLINING YOUR UX WITH AI (AND COMMON SENSE)

Pubcon, September 2023: With a little help from AI, you can give your users a more delightful experience and enable more efficient crawling. Learn how to restructure your site and get valuable time-saving tips. Download the slides here

MODERN WEBSITE MARKETING

Revenue Marketing Summit, May 2023: The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users. Watch the talk here

EXTREME MAKEOVER: SITE ARCHITECTURE EDITION

brightonSEO, April 2023: Walk through a process used to audit, restructure, and significantly prune an aging resource library of more than 6,000 URLs, and how to educate and earn buy-in from internal teams. Watch the talk here

THE FUTURE OF HOLISTIC SEO

Seattle Interactive Conference, September 2022: While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to “game the system” to stay in Google’s good graces.