Genuinely Helpful: A practical guide to effective university websites
By Guus Goorts, with contributions from Kavi Kardos, Montserrat Cano, Abby Guthrie, Kyle Campbell, Karine Abbou, Lisa Zoet, Brian W. Piper, Margit Kastner, & Lesley Ngai
Writing is one of my earliest passions, and with so many excellent publications in the digital marketing industry, I’ve enjoyed several opportunities to contribute. See examples of my past interviews and writing below, and if you’d like me to contribute to your publication, I’d love to talk over some ideas with you!
RETHINKING CONTENT STRATEGY: MOVING BEYOND KEYWORD-FIRST APPROACHES
May 2025: Jobs to Be Done offers a roadmap to make the pivot from keyword- to user-focused content strategy. Turning this approach into a working system takes structured, repeatable action. Read it here
PROJECT MANAGEMENT FOR MARKETERS WHO HATE PROJECT MANAGEMENT
January 2025: Learn valuable tips for project and task management from a fellow marketer who’s always been resistant to the practice. Read it here
TOP SEO PREDICTIONS & TIPS FOR 2025
December 2024: Aleyda Solis asked the SEOFOMO community for their 2025 SEO tips. Strong technical fundamentals will remain an essential part of your strategy. Read the tips here
SEO IN 2025
December 2024: Majestic asked 101 of the world’s leading SEOs to share their most actionable tips for 2025. Read the guide to learn from the best in the business, helping you stay one step ahead of your competitors this year. Order the book here
SEO IN 2025: TRENDS TO LOOK OUT FOR
December 2024: The amount of power consumption generative AI accounts for should be a serious concern for your organization. Read about it here
134 SEO TIPS FOR ECOMMERCE STORES
August 2024: Your customer teams are the missing links in creating a dynamite content strategy. Work with them to supersize your output. Read the tips here
STATE OF TECHNICAL SEO REPORT 2024
May 2024: What does technical SEO look like for companies in 2024? Women in Tech SEO contributors help us answer. Read the report here
WHERE ARE YOUR STRATEGIC PAGES AND ARE THEY BEING CRAWLED?
January 2024: Large websites are likely to have legitimate crawl concerns. Learn how to manage those concerns by auditing the crawl efficiency of your most valuable pages. Read it here
SEO IN 2024
January 2024: Majestic asked 101 of the world’s leading SEOs to share their most actionable tips for 2024. Read the guide to learn from the best in the business, helping you stay one step ahead of your competitors this year. Order the book here
OPTIMIZING THE WEB FOR ALL
July 2023: An interview with Steve Dinelli of Marketer Interview on making the web better by creating helpful experiences. Read it here
THE PROFESSIONAL’S GUIDE TO SEO
March 2023: The resource to take you from practicing to preaching SEO, for those looking for tips for building, implementing, and iterating SEO skills and tactics. Read the guide here
STATE OF TECHNICAL SEO REPORT 2023
January 2023: What does technical SEO look like for companies in 2023? Women in Tech SEO contributors help us answer. Download the report here
MOZ ACADEMY TECHNICAL SEO CERTIFICATION SERIES
February 2021: This series covers everything you need to get started with technical SEO. Recommend and implement technical strategies, and test your newfound skills. Enroll here